PETALING JAYA: redONE Network Sdn Bhd, the country’s sole postpaid Mobile Virtual Network Operator (MVNO), won the MVNO Service Provider of the Year award at the 2014 Frost & Sullivan Malaysia Excellence Awards yesterday.
The annual Frost & Sullivan Malaysia Awards recognised companies
that rose above the competition through their outstanding achievement
and superior performance.
The award marked the first win for redONE which was formerly under the
Redtone group, which has undergone tremendous change ever since new
shareholders and management were installed in February 2012, and its
corporate rebranding to redONE in January 2013.
redONE’s Chief Sales Officer Ben Teh told Bernama that the company was
proud and also humbled to be given this award as it was a testament to
the hard work that all their employees had put in since they took over
the company.
"Starting with only eight staff, we now had more than 100 people and
six regional offices nationwide. Its distribution network now had more
than 1,000 touch points with the current subscriber base of more than
200,000," he said.
Teh also expressed his deep gratitude to redONE’s host network provider, Celcom Axiata.
"We could not have achieved all that we have so far without the strong
support and commitment shown to us by Celcom Axiata. We get to offer our
customers the widest and best mobile network in the country, while
giving them the cheapest and best possible postpaid rates," he added.
The selection of redONE as the MVNO Service Provider of the Year was
based on a number of parameters including subscriber and revenue growth,
market share, average revenue per user (ARPU) and for its unique
marketing and channel strategy.
Senior Industry Analyst, ICT-Telecom Practice of Frost & Sullivan,
Avinash Sachdeva said redONE was the only MVNO in country that offered
the lowest postpaid commitment plan in Malaysia.
The award recipient’s performance stood out on all key business metrics
and was one of the fastest growing players in the category.
The company added approximately 100,000 subscribers in 2013 and grew its revenue by more than 300 per cent.
"They also led the category with their high ARPU and low subscriber
churn rate through their differentiated and innovative offerings.
"The company’s performance was well supported by their marketing, sales
and distribution channel. Their commitment to the Malaysian market is
enforced through their continuously expanding presence across the
country." he added.
-- Bernama
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